From the Manufacturer's Desk: Armaf

It brings me great pleasure to delve into the world of Armaf, a brand that embodies luxury, elegance, and innovation. As the Chairman of Sterling Perfumes Industries LLC, I am privileged to share with you the essence of our brand and the vision that propels us forward.

Armaf, a distinguished French fragrance brand under the umbrella of Sterling, stands as a beacon of excellence in the realm of perfumery. Our collections cater to the discerning tastes of the modern man and woman, offering a symphony of scents that are both invigorating and inspiring. Crafted with meticulous attention to detail and designed to exude class and sophistication, each fragrance is a testament to our unwavering commitment to quality and luxury.

Our journey began in 2010, and in just 13 years, Armaf has left an indelible mark on the global fragrance landscape. With a presence in over 102 countries, we have garnered acclaim for our couture collections and designer fragrances, all proudly made in the UAE. From the iconic Club De Nuit series to the luxurious OROS line adorned with Swarovski crystals, every product is a testament to our dedication to excellence.

As consumer preferences evolve, so too does our brand. Recognizing the shift towards niche fragrances, we introduced Armaf Niche, offering highly curated scents in luxury packaging to cater to exclusive consumers. Innovation is at the heart of everything we do, and we remain one step ahead of trends, setting industry standards and guiding others to follow suit.

In 2022, our efforts were recognized on a global stage as we received prestigious awards at the BeautyWorld Middle East trade show. Club De Nuit Intense Man was honored as the Consumer Fragrance of the Year, while Club De Nuit Sillage received the Breakout Star Product of the Year accolade, a first for any brand. Additionally, being felicitated as ET Edge Best Brands 2022 by the esteemed Economic Times further solidified our position as a leader in the industry.

At the core of our success lies the vision of our late father, Mr. Fakhruddin Ebrahimji. His belief in creating success not only for our company but for every link in the chain has shaped our values and continues to inspire us every day.
In closing, I extend my heartfelt gratitude to our loyal customers and partners who have supported us on this remarkable journey. With their continued patronage and our unwavering commitment to excellence, I am confident that Armaf will continue to redefine the world of fragrance for years to come.

Warm regards,
Ali Fakhruddin
Chairman, Sterling Perfumes Industries LLC